Full body deodorant is the new hygiene trend

If you've been online in the last few months, you've probably seen an advertisement for full-body deodorant. Companies from Lume to Native to Old Spice to Secret have been developing and promoting the product seemingly out of thin air. While experts largely agree that such products aren't necessary, Cosmetics and beauty companies take advantage of people’s deep-rooted fear of bad smells.

Why is it so popular?

Recently, full-body deodorants have gained popularity, with several brands launching the product. However, this may be the result of advertising rather than customer persistence. “It is not clear whether these products are suddenly spreading due to spontaneous public demand – but targeted marketing that convinces people that they smell is a driving factor,” said Scientific American. The debate about body odor has long since moved beyond the armpits. Companies tout the ability of their products to combat odor in the groin area, feet and even legs. “It's either an absurd, comical money-making scheme at best – and a worrying phenomenon for your health at worst,” Sarah Everts, author of The Joy of Sweat, told Vox“Sweating is a human superpower, she says; few other species can prevent overheating by sweating.”