Gemini’s YouTube extension streamlines marketing

Google's Gemini has launched extensions that integrate with external platforms. The YouTube extension is live and can be activated in Gemini Settings behind the Extensions tab.

The extension allows users to search and aggregate YouTube videos in Gemini. Here's how it can help video marketing.

Find top videos

YouTube native search is highly personalized by displaying history and subscriptions. To see non-personalized results, searchers must log out or use a browser's privacy mode (“Incognito”). Even then, results vary between users.

Additionally, exporting search results from YouTube is tedious because it requires copying each video's URL without the parameters.

Gemini's extension returns the top five search results without Personalization. Users can watch any video in Gemini without affecting their viewing history on YouTube.

Watch YouTube videos without leaving Gemini. Click to enlarge the image.

Simply request:

@YouTube search for

Or create an advanced command prompt:

@YouTube search for and return results as a table containing the video title (linked), view count, and creator name (linked).

My results for the query “How to create a website” are listed below. I reproduced Gemini's chart for this article.

Produce video ideas

Like any generative AI platform, Gemini is a good brainstorming tool. It can suggest helpful video topics to research and refine. The YouTube extension can find competing videos on any suggested topic.

Here is my request:

My goal sentence is “How do you create a website?” Generate video ideas specific to this audience on YouTube.

Here are two suggestions from Gemini:

• Create a website with HTML in 30 minutes or less (aimed at beginners who want to get started quickly and easily).

• Creating a simple portfolio website using HTML and CSS (aimed at those who want to showcase their work online).

My next request (link):

Search @YouTube for each idea and create examples.

Gemini's results are well-rated videos for each idea.

Gemini has produced well-rated videos for every idea in this partial list. Click to enlarge the image.

Improve video descriptions

Gemini's YouTube extension can create detailed descriptions of videos on YouTube and add clickable timestamps.

In my testing, Gemini is more responsive to one task per prompt. Here's my first suggestion: a YouTube video by Brian Dean, “SEO for Beginners: Rank #1 on Google (2023).”

@YouTube Summarize this video by highlighting key takeaways and action items https://news.google.com/rss/articles/CBMiUmh0dHBzOi8vd3d3LnByYWN0aWNhbGVjb21tZXJjZS5jb20vZ2VtaW5pcy15b3V0dWJlLWV4dGVuc2lvbi1zdHJlYW1saW5lcy1tYXJrZXRpbmfSAQA?oc=5.

Here is Gemini's answer:

Key findings and action points:

Find low-competition providers Long-tail keywords that are trending:

• Use Google Autocomplete to find these keywords.
• Search for more specific keywords and answer user queries in detail. For example, instead of targeting a broad keyword like “skincare routine,” target a long-tail keyword like “skincare routine for dry skin.”

Create high-quality content that meets search intent:

• When creating content, make sure it answers the questions users have behind their searches.
• Focus on providing value and insights rather than just creating generic content.
• Look at the content structure of sites like Investopedia, where user queries are answered directly and clearly.

Optimize your content for on-page SEO:

• Include your target keyword in the title, the first few hundred words of your content, and a few other times throughout the content.

Optimize your content for user experience:

• Make sure your content is easy to read and navigate.
• Use short paragraphs, subheadings, and bullet points to break up your text.
• Add value by placing the most important information at the beginning of your content.

Create backlinks to your website:

• Create link-worthy content, such as content with unique data or insights.
• Target specific statistics in your niche that other sites may want to cite.

My next request:

Add a timestamp for each insight from the video. The format: mm:ss.

Here is Gemini's answer with clickable timestamps:

• Target long-tail, low-competition keywords that are trending and not yet mainstream (01:53)
• Create content that meets search intent and gives searchers exactly what they are looking for (02:51)
• Optimize your content for on-page SEO by adding your keyword multiple times to your page (04:11)
• Optimize your content for user experience by ensuring people get value as quickly as possible after landing on your site (04:22)
• Build backlinks by being the source for a specific statistic in your niche (05:04)