Denim sets and blue jeans trend at the CMT Music Awards

The country's biggest stars gathered in Austin, Texas, for the CMT Music Awards on Sunday, dressed in their finest jeans.

Mini dresses made a statement on the red carpet. “T-Shirt” singer Leah Turner swapped her T-shirts for a strapless acid wash dress with fringe, ruffles and a large rosette. Brandi Cyrus – actress, DJ and sister of Miley Cyrus – wore a figure-hugging denim dress with strappy heels. Canadian-American country singer Meghan Patrick paired her black acid wash corset dress with a matching fringe coat and a black cowboy hat.

Singer-songwriter Abby Cone dazzled in a light wash denim set embellished with crystals. Crystals also adorned Beyoncé's “Cowboy Carter” collaborator Brittney Spencer's denim and pink satin jumpsuit.

Meanwhile, Reyna Roberts, who also sings on “Cowboy Carter,” paired her denim shorts, chaps and corset top with a cowboy hat and a leather trench decorated with crosses.

Wrangler brand ambassador Lainey Wilson stepped out in her signature silhouette: bell bottoms. The Female Video of the Year winner paired a silver metallic tank top with black flared pants decorated with large, flat silver studs.

For many of the male performers attending the awards show, jeans were the underwear of choice. Kade “Cutter” Wilcox, Mark Estes and Kaleb Campbell Winterburn of The Montana Boyz paired their straight-leg blue jeans with button-down shirts and blazers that reflected their personal style. Singer Drake Milligan opted for slim-fit jeans and a traditional velvet western shirt.

“Bench Seat” singer Chase Rice kept it casual in a white t-shirt and black jeans. Country singer and rapper Blanco Brown opted for ripped and repaired skinny jeans.

Singer Tae Lewis broke the fashion trend with pleated leather pants and a cropped shirt blouse.

A new shopping element was also introduced during the show, highlighting the demand for Western fashion on and off the red carpet.

Paramount Global, owner of the CMT Music Awards, debuted a mobile shopping experience with Shopsense during pre-show red carpet coverage.

The “second-screen shopping experience” connected viewers to four curated collections of looks inspired by what they saw on screen. The products were compiled around four themes: red carpet fashion, western gothic country, high fashion country and modern rustic home decor.

“Television is no longer just a top-of-the-funnel awareness generator. “It’s a 1:1 vehicle that brings the full funnel into the living room,” said John Halley, president of Paramount Advertising. “We are excited to introduce the Shopsense AI platform at the CMT Music Awards to capitalize on the fan base and express it in commerce.”